I have tried to make the layout a little different by arranging it in a diagonal format. I think this shows that they are all different stages more effectively and makes it slightly more interesting to read.
I want to show that feedback is essential throughout the whole design process, I've tried putting a diagonal line through the middle to do this, I also think this fills out the leaflet a little too. I've increased the kerning a lot so that the word is going dragged out through the arrow and pages more effectively.
I'm not sure whether to have the arrow in the peachy colour to match the numbers or to keep them black. I want to print on an off-white speckled stock so am not sure if the peachy colour would stand out enough.
I have been experimenting with different ways of arranging the title.
I tried to re use the staggered diagonal arrangement which I have used for the inside of the leaflet for the title too.
I quite like the highlighted words as they make the words stand out more in a slightly more colourful way.
I've increased the kerning on the second one, I think this works better for the title page as it's keeping with the theme of minimal, small text throughout the leaflet but takes up a bit more room on the front page.
I've changed the angle of the 'feedback' arrow, as well as the arrangement of the text, as having it all pointing upwards is generally more positive, as well as signalling that at the start of the brief you start from the bottom and work your way up.
I've repeated the word 'feedback' 3 times here as it was suggested that I make it more obvious that feedback is needed throughout every stage of the process, however I think I prefer it as one word as it looks more clean. I have also been told it's still clear that it means feedback is needed throughout with just using the word once.
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