OUGD504 / Blogging workshop / Task 02

Re-write a blog entry where a design decision has been made based on preference or aesthetic comparison using only objective justifications for the decision. 

Friday, 9 October 2015

OUGD504 / Studio Brief 02 / Logostarter / Post feedback

Feedback has been undertaken - the kerning has been altered, also a line has been added to the R and on the other logotype the line has been taken from the K.

After a feedback session was set up it has become clear that the logotype with diagonal lines involved is most preferred as it suggests the idea of flat pack furniture more successfully, the only concern is that the line could make the R look like a P leading it to be slightly illegible. To resolve this problem a few different variations of the R have been produced, the alteration of the diagonal line in the R makes the logotype more legible from a far.