Bright colours have been mainly chosen to experiment as I want to catch the attention of the younger generations, and these kind of bright colours are rarely associated with adverts targeting the elderly which should make them stand out and be remembered.
The dusky pink has been used as grandmas tend to have a lot of things this colour. Different fonts have been tested such as Times and a script front to try and keep in theme of the elderly, however I think that the sans serif font 'maison neue' is the most legible as well as not taking any focus away from the image.
The yellow and black text is meant to symbolise a warning sign so that people are made to look more.
No comments:
Post a Comment