For the final designs I have included the Age UK logo, and some info to give the campaign an actual purpose and lets people get involved and address the problem.
Standard poster:
Extended poster with statistic:
Banner:
Electronic poster:
Street poster:
Pin badge:
Advert displayed on website:
Instagram advert:
If I were to extend this campaign further I would like to create more posters, possibly developing the cake idea further - these adverts for Age UK could then appear on to Battenburg cake packaging or Werther’s original packets for example to help distribute the charity in a different way, as a lot of people buy these for the elderly.
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