Below are sketches of ideas for the embroidery, also seeing how it would look distributed across a range of different platforms; posters, banners that could be used on the sides of buses, bus shelters and posters in the underground.
The idea of creating a whole scene was also sketched out - having an elderly women in her living room with the tapestry on show, creating a more subtle effect, however after asking around it became clear this would have been too difficult / expensive to travel where ever necessary.
'End loneliness' and the quote "over 1 million older people haven't spoken to a friend, neighbour or family member for at least a month" has been written in a fluid, hand writing style to attempt to mimic that of a grandma's, again making it more personal to attempt to make the campaign more effective.
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