OUGD505 / Studio Brief 02 / Product Range Distribution / Age UK

• Older people are particularly vulnerable to social isolation and loneliness owing to loss of friends and family, mobility or income.
• Social isolation and loneliness have a detrimental effect on health and wellbeing. Studies show that being lonely or isolated can impact on blood pressure, and is closely linked to depression.
• People can become socially isolated for a variety of reasons, such as getting older or weaker, no longer being the hub of their family, leaving the workplace, the deaths of spouses and friends, or through disability or illness.