OUGD504 / My Design Process / Screen Printing

The finished leaflet didn’t turn out as expected. The aim was to print green onto a light pink stock, however as on the screen the computer recognises the background as white, therefore it was thought the green would be as bright as on screen, however the colour came out darker as it was sitting on pink stock. 

As the bright clashing colours where the main part of the leaflet this was done again but screen printed, as this way a bright colour could be achieved. Due to limited time a different colour stock had to be used as there wasn’t any pink available. The stocks I chose were light, pastel colours, this way the bright coloured ink stands out and contrasts. A neon pink colour was chosen for the printing as it stands out and brings a more exciting element to the simple type based leaflet. 

The negatives were prepared on Illustrator then printed out on an inkjet printer to ensure that the black was dark enough to be exposed clearly for the screen. 

In the first batch of prints the ink was too thick, causing the screen to block up, creating a rough look. After cleaning the screen and mixing more medium into the mixture the prints worked a lot better. There are still some areas of the type which are slightly faded where the ink hasn’t come through, this is due to the really thin weight of line the typeface has. 

One of leaflets with the rough ink effect turned in to the practice copy, however as it has paint marks on and has a different printed effect it looks as if the leaflet itself has gone through the design process, as parts of the text have disappeared under ‘experiments’, etc.

If this leaflet was to be in a commercial context, the digitally printed A5 leaflet on pink stock could be reproduced and a faster and cheaper rate, making it the more practical option.

Practice copy