Thinking about campaigns that have worked successfully - the John Lewis christmas advert showing awareness for lonely older people.
1 million older people go for a month without speaking to anyone.
This campaign worked really well as everyone watches TV a lot more at christmas, and John Lewis used this to their advantage. This is a clever way of distributing the charity, especially at christmas when people are feeling generous. I found the charity 'age uk' interesting as it speaks to everyone - we're all going to get old.
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