OUGD503 / Responsive / Studio Brief 02 / D&AD / Dazed & Confused / 30 second video

Along with our four 15 second videos we had to submit one 30 second video explaining our concept and the making of behind them. We saw this as an opportunity to use the out takes from the footage we took. 

This paragraph explains everything we wanted to include in the 30 second video. 

"Music culture is used as a voice for personality, passion and protest. We chose the concept of capturing a particular lonesome who utilises independence through either singing, dancing or playing a musical instrument in a public space. We captured each eccentric individual without consent to depict each one in their own weird and wonderful world.
The spontaneous footage therefore became the most interesting; we kept our cameras on us whilst travelling abroad and hanging out locally. This allowed us to create a range of footage all with a sense of realism within our response. We then edited the footage to suit the hand-held, analogue aesthetic and adapted sounds we caught from each of their surroundings." 

 This also gave us a chance to show our design decisions in terms of font choices and colour. The typeface in which I chose was Maison Neue, this was actually found on the Dazed website however I used it because of its legibility, flow and contemporary feel. I used the colours bright red, blue and yellow because the type needed to stand out in front of the moving image. As well as this the bright colours link to the bright spirit and audience of Dazed.