A stop motion video was made as a promotion for Grand Cafe.
On the word document attached to the brief package, UCC coffee has describes the brand concept as: promoting the social and economic benefits of certified coffee whilst providing a feel good factor and peace of mind.
It also notes the brand personality and tone of voice.
Brand Personality: educated / knowledgeable / travelled / down to earth / respected / direct / academic / possesses gravitas
Tone of Voice: friendly / accessible / no jargon / matter of fact
Brand Personality: educated / knowledgeable / travelled / down to earth / respected / direct / academic / possesses gravitas
Tone of Voice: friendly / accessible / no jargon / matter of fact
These key words have influenced the organic aesthetic of the packaging design and video.
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